Roll out your new marketing campaign using this round tape measure! The long, flexible ruler measures five feet (60 inches), and is available in multiple bright and fun colors. It features measurements in inches and centimeters. Once recipients are done using it, they can simply push the button on the back to retract the tape. It makes an excellent promo tool for the construction, architecture and art industries. Show your customers just how long your reach is by sharing your brand in a useful way!